______ “Covergirl” Brand Identity
Covergirl is one of the largest cosmetics brand globally. In 2017, they embarked on their biggest reinvention in their 60-year history. The new custom logotype appears on all areas of the brand including advertising, packaging and product design. Advertising creative direction by Marie Bliss Delpy, brand and packaging creative direction by Sam O’Donahue and Lorena Seminario, Established.